A complete creative and growth plan for Jersey's Greek taverna & accommodation on the Havre des Pas seafront. Explore the ad campaign, the SEO & social report, and a ready-to-run paid media plan.
A warm, informal Greek dining experience with a genuine close sea view, a seafront terrace, generous plates and personal hospitality.
Directly opposite the public bathing pool at Havre des Pas — the most ownable "Greek by the sea" position in Jersey.
Real food photography, generous shared plates and a lively, unpretentious taverna atmosphere people repeat in reviews.
"A little taste of Greece" resonates with both Jersey locals and visitors staying in St Helier.
Restaurant, lounge bar and sea-view accommodation make one brand able to serve dinner, drinks and a night by the sea.
Nine art-directed creatives across food, terrace, rooms and location. Rate each one — your feedback decides which we scale.
What's working, what to fix, and where De L'Etang should focus for local discovery and social reach.
A staged Meta Ads plan starting with the strongest creatives, then scaling what wins.
| Phase | Goal | Audience | Budget | KPI |
|---|---|---|---|---|
| 1 · Spark | Awareness + engagement | Jersey locals, 5km radius | £100 / wk 1 | Reach, saves, shares |
| 2 · Ignite | Table reservations | St Helier visitors, foodies | £250 / wks 1-4 | CTA clicks, bookings |
| 3 · Scale | Bookings + stay enquiries | Retarget + lookalikes | £500 / wks 5-12 | ROAS, cost/booking |